What Is Deep Link In Android (Why Important & How to create)

Suppose, you are reading an article on your android phone and found a blue or red coloured text highlighting a specific word or line. As soon as you click on the text, it is redirected to a particular app. Have you ever experienced such an incident?

If you have, then I’m telling you, my friend, you already encountered deep links in Android. If you haven’t, then you are going to learn What Is Deep Link In Android


In this article, we’ll delve into the topic of Deep Link and try to unleash everything related to the topic. It’s going to be an exciting time; let’s begin.


What is a deep link?

A deep link is an URL that helps users redirect to a specific destination in the app instead of a website or a store. It is also possible to set deep links to guide visitors to particular activities or sites, which could connect to promotions that you might want to undertake. This is a user engagement and marketing useful move. Deep links allow you to guide users within your app to the desired site that offers a better user experience. You don’t need to waste your time or energy.


So, why are deep links important?

To be honest, deep links are important to maintain the user retention rate. The value that deep links provide to sustain user retention has been proven not only in quantitative metrics but also in identical benefits, such as a comfortable user journey.


Let’s see why deep links are important and considered as essential tactics for user retention and engagement.


1. Better User Experience:

Without navigating much users can access content more easily through deep links. They can also help you to direct users to a specific screen in your app instead of the home screen. Therefore, you can direct users to any social media or websites from your app by linking them; users can effortlessly navigate to the content.


2. Increase User Engagement, Retention, & Usage:

Deep linking has been proven to boost useful usage metrics. The statistic shows those who use deep links in their apps or articles gain more user visits, more retention rate, and more activation rate compared to those who don’t.


3. Reinforce Your Marketing:

Deep links can drive higher revenue and boost sales, based on your monetization strategy. For example, a retailer can use a push marketing campaign to the target users offering a 25% off deal, establishing deep links where users can buy instantly from that app screen.


4. Enhance App Usability:

Google classifies search engine results depending on deep links of mobile apps, exactly like a website. This facilitates the opportunities for you, as new users can easily find your app via search results.



What Is Deep Link In Android



5. Get insight into referral campaign marketing:

Deep links deliver an ample amount of data. So you can accurately explore what campaigns and sources are more effective in leading users to your targeted application and making purchases. This process can be in various ways such as deep links ads, SMS, Email, Social media, Referral. This is why you can take all advantages of applying deep links.


How to create Deep links:

To create a deep link in your Android phone follow the given steps:


Step 1: First, you have to launch the AndroidManifest.xml.


Step 2: Then, use the below code replacing the To-Do Add Deep Link Intent filter, and define all the elements of your intent filter (action, data, category, and pathPrefix).


<intent-filter android:label="@string/text_deep_link_title">

  <action android:name="android.intent.action.VIEW" />

  <category android:name="android.intent.category.DEFAULT" />

  <category android:name="android.intent.category.BROWSABLE" />




    android:pathPrefix="/test" />



Step 3: You also attach a label to the intent filter, allowing the operator to manage deep links URL https://www.raywenderlich.com .


Step 4: Doing so you built the formation and so run the code. You will not notice any adjustments in the app, but deep links will now be managed by the app.


This way you can create a deep link very easily.


Testing your Deep links:

The deep link you have created earlier, now it’s time to test the link. We suggest you use Android Debug Bridge (ADB), a deep-link testing shell command prompt. Now, follow the given steps:


Step 1: First, you have to open the command prompt and past the given command.


adb shell am start -W -a android.intent.action.VIEW -d “https://www.raywenderlich.com/test?code=abcde”


Step 2: This command will launch the ADB shell with the VIEW display and define the deep link URL.


Step 3: Now run the command and you’ll see the “Claim Offer” dialogue box.



What Is Deep Link In Android



Step 4: Select the Claim Offer and you’ll see the window like this:



What Is Deep Link In Android



Excellent! You’ve created your first deep link.



  1. How do I enable URL in settings?


Answer: You can enable URL in settings with a very simple process, here it is:


  • First, open the app and go to the app manager
  • Then, drop down of Messages click on ‘All’
  • Now, press on the three-square icon and press Settings
  • Finally, click on the Connect to the URL box and enable the feature.


Final thoughts: 

Deep-link is the technological evolution which is a customized link that comes from URLs. These days, mobile marketer’s go-to toolkits are deep links. In this article, we’ve discussed what is a deep link in android and why it is important. Make sure you use this essential tool in your app and maximize the full potential. Are you using deep links in your apps? Let us know in the comment section.

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