SEO for HVAC companies, ready before the busy season
HVAC SEO is what gets a heating and air company found when someone nearby searches for AC repair in July or furnace repair in January: the map results, a page for each job, and a site that loads fast on a phone. We start with a free audit of your own site, with each problem circled on a screenshot, and quote the fixes per job if you want us to do them.
Get a free audit of my HVAC siteWhat we circled, and what the fix looks like
On the made-up Kestrel Heating & Air site above. Your audit marks problems like these on your own pages, each one with its fix in plain words, so you or your web person can do it.
Get my free audit- 1The same title on every page
Google shows the title in its results. When the AC repair page and the furnace page share one, neither says what it is.
A different title on each page“AC Repair in Arlington, TX | Kestrel Heating & Air” on the AC repair page, and the same for every other page.
- 2A 6.1 MB video behind the headline
A phone has to download it before the top of the page settles. A compressed photo says the same at a fraction of the size.
A still photoOne compressed photo of your own crew or van in place of the video, at a small fraction of the size.
- 3Services sorted by customer, not by job
People search for the job: AC repair, furnace replacement, a heat pump. With no page for each, Google has nothing here to show for those searches.
A page per jobAC repair, furnace repair, heat pumps and maintenance each get a page, with homes and businesses covered inside them.
- 4Fourteen towns in one sentence
Google’s spam policies count blocks of town names as keyword stuffing, and visitors skip them.
A service area that says somethingThe towns you cover set in your Business Profile, and a page only for the main ones, saying what you do there.
- 5No phone number at the top
When the AC stops in August, people call. Here the number only appears at the bottom of the page, under a form.
The number at the topWritten as text and tappable on phones, next to the Request service button.
How people look for an HVAC company, and what wins each search
“hvac repair arlington” alone is searched about 390 times a month, and advertisers pay about $57.94 for one click from it (Semrush, US, October 2026). The map and the results under the ads cost nothing per visit. Pick a search to see what your site needs for it.
“ac repair near me”
It stopped workingThe map answers first. Listings that show they’re open and have a number to tap get the call, so your hours and phone have to be right on the profile and on the site.
“heat pump installation arlington tx”
Time to replace itA page for each install job, with the town in the title. Big jobs get researched, so say what’s included and what changes the price.
“ac tune up arlington”
Before the seasonA page for your maintenance plan, live before the first hot spell, with the price and a way to sign up on the page.
“kestrel heating and air reviews”
Checking you outBefore a big job, people read reviews. Recent ones with your replies, and photos of your own crews and installs, do more than any slogan.
The HVAC website checklist
What we look at on HVAC companies’ sites, on top of the eight areas we check on every site and the map listing.
- 1A page per job
AC repair, AC replacement, furnace repair, heat pumps, ductwork, maintenance plans: one page each.
- 2Pages before the season
Cooling pages live by spring and heating pages by early fall, so Google has read them before the searches pick up.
- 3Titles with the job and the town
Like “AC Repair in Arlington, TX | Kestrel Heating & Air”, different on every page.
- 4A number at the top
Written as text and tappable on a phone, on every page, above any form.
- 5Brands named in text
The equipment you install and service, written on the page and not only shown in a strip of logos.
- 6A maintenance plan page
What it includes and what it costs, with a sign-up on the page, not a PDF to download.
- 7The right map categories
“HVAC contractor” as the main category, with Air conditioning contractor or Heating contractor added for the work you do most.
- 8HVAC markup
Structured data of the type HVACBusiness, with the same name, phone and hours as the profile.
SEO for other trades
Each page has its own made-up sample site, the problems we circled on it, and the searches that trade’s customers make.
SEO for HVAC companies, answered straight
How much does HVAC SEO cost?
Many agencies charge HVAC companies a monthly fee. We start with a free audit of your site, and if you want us to fix what it finds, we quote each job up front. You pay once for the fixes you pick.
When should an HVAC company work on its SEO?
Before the busy season. A new or rewritten page needs time to be found and read by Google, so the cooling pages should be ready before the first heat wave and the heating pages before the first cold snap.
Do heating and cooling need separate pages?
Yes. People search for them separately, at different times of the year, and one page about everything has a hard time being the best answer to either.
Do you only work with businesses in Texas?
No. We look at your site from the outside, the way Google and your customers do, so where you work doesn’t matter. The sample on this page is a heating and air company in Arlington, made up for the example.
More on the audit itself in the FAQ, or see a full sample audit.
Get a free audit of your HVAC site
Send your website address. We check it on a desktop and on a phone, and send back the screenshots, the costly problems first.