A local SEO audit of your site and your Maps listing
A local SEO audit checks what decides whether people nearby find you when they search for what you do: your Google Business Profile, your website’s local pages, and whether your name, address and phone number match everywhere. The free check covers your website in about 30 seconds; the full report on Pro adds your Maps listing, every problem circled on a screenshot.
Check my site freeThree reasons this listing comes third
The made-up plumber in the sample has good reviews, and still loses the click to the two above it.
- 1The wrong main category
“Plumbing supply store” tells Google it sells pipes. It won’t show the listing for “plumber near me” in front of the plumbers.
- 2No hours
People searching for a plumber often need one now. A listing that doesn’t say it is open loses to the one that does.
- 3No link to the website
The profile and the site can’t back each other up, and the visitor who wants to see prices or past work has nowhere to go.
What a local SEO audit checks
The free check covers the nine areas on your website, a number people can tap and your business details included. The full report on Pro also looks at everything Google uses to rank businesses on the map:
Business Profile
The category, hours, services, photos and the link to your site. The wrong main category is the most common slip.
Name, address, phone
Written the same way on your site, your profile and the directories. Different numbers split your signals.
Local pages
A page for each service, and for each town you serve if you serve more than one, with the town in the title.
Reviews
How many, how recent, and whether you reply. Google shows them before anything else on your listing.
Local links and listings
The directories, suppliers and local sites that mention you, and whether their details are right.
The phone version
Most local searches happen on a phone: a number you can tap, a page that loads fast, no pop-up in the way.
Structured data
LocalBusiness markup with your hours, phone and address, matching the profile.
Where you show up
Your main searches in your own area, checked from there, so you see the map the way your customers see it.
Businesses that serve a town
If your customers find you by searching for a trade and a place, the map results matter as much as your website. The free check covers your website; the full report on Pro covers both, laid out like the sample: screenshots, problems ranked, fixes in plain words.
- Plumbers
- Electricians
- HVAC companies
- Roofers
- Pest control
- Movers
- Cleaners
- Landscapers
- Dentists
- Auto repair shops
Check your website free
Your website and your email. The check takes about 30 seconds.