A local SEO audit of your site and your Maps listing
A local SEO audit checks what decides whether people nearby find you when they search for what you do: your Google Business Profile, your website’s local pages, and whether your name, address and phone number match everywhere. Ours is free, and every problem comes circled on a screenshot of your own listing and pages.
Get my free local auditThree reasons this listing comes third
The made-up plumber in the sample has good reviews, and still loses the click to the two above it.
- 1The wrong main category
“Plumbing supply store” tells Google it sells pipes. It won’t show the listing for “plumber near me” in front of the plumbers.
- 2No hours
People searching for a plumber often need one now. A listing that doesn’t say it is open loses to the one that does.
- 3No link to the website
The profile and the site can’t back each other up, and the visitor who wants to see prices or past work has nowhere to go.
What a local SEO audit checks
On top of the eight areas we check on every site, a local audit looks at everything Google uses to rank businesses on the map.
Business Profile
The category, hours, services, photos and the link to your site. The wrong main category is the most common slip.
Name, address, phone
Written the same way on your site, your profile and the directories. Different numbers split your signals.
Local pages
A page for each service, and for each town you serve if you serve more than one, with the town in the title.
Reviews
How many, how recent, and whether you reply. Google shows them before anything else on your listing.
Local links and listings
The directories, suppliers and local sites that mention you, and whether their details are right.
The phone version
Most local searches happen on a phone: a number you can tap, a page that loads fast, no pop-up in the way.
Structured data
LocalBusiness markup with your hours, phone and address, matching the profile.
Where you show up
Your main searches in your own area, checked from there, so you see the map the way your customers see it.
Businesses that serve a town
If your customers find you by searching for a trade and a place, the map results matter as much as your website. The audit covers both, and the report is the same as the sample audit: screenshots, problems ranked, fixes in plain words.
- Plumbers
- Electricians
- HVAC companies
- Roofers
- Pest control
- Movers
- Cleaners
- Landscapers
- Dentists
- Auto repair shops
Get your free local SEO audit
Send your website. Tell us the town you work in, and we check your site and your Maps listing together.