SEO for electricians, starting with a free audit of your site
SEO for electricians covers what decides whether you show up when someone nearby searches for an electrician: your Google Business Profile, a page for each kind of job, such as panel upgrades and EV chargers, and a site people trust enough to call. We start with a free audit of your own site, every problem circled on a screenshot, and quote the fixes per job only if you ask.
Get a free audit of my electrical siteWhat we circled, and what the fix looks like
On the made-up Lantern Electric site above. Your audit marks problems like these on your own pages, each one with its fix in plain words, so you or your web person can do it.
Get my free audit- 1Chrome says “Not secure”
The site has no HTTPS, so Chrome warns every visitor before they read a word. Google also prefers pages served over HTTPS.
HTTPS everywhereA certificate on the site, usually free from the host, and every http address sent on to its https twin.
- 2A title that never says Austin
Google cuts long titles off, and the part people see is “Welcome to Lantern Electric LLC”. The job and the town never make it.
A title that starts with the job“Electrician in Austin, TX | Lantern Electric”, short enough to show in full.
- 3Five full-size photos in a slider
The slider loads five photos of about 3 MB each before the page settles, and most visitors only ever see the first.
One photo, compressedThe best photo of your own work, resized for the web. The other four can go to the gallery.
- 4No page for panel upgrades or EV chargers
People search for those jobs by name, often with the town. With no page about them, Google has nothing on this site to show.
Pages for the jobs people searchPanel upgrades, EV chargers and generators each get a page: what the job involves, the permit, the towns you cover.
- 5Licensed, but no license number
People hiring an electrician check. The number written as text on every page answers them before they have to ask.
The license number in textIn the footer of every page, written the way it reads on the license, so people can look it up.
How people look for an electrician, and what wins each search
“electrician austin” alone is searched about 1,000 times a month, and advertisers pay about $37.05 for one click from it (Semrush, US, October 2026). The map and the results under the ads cost nothing per visit. Pick a search to see what your site needs for it.
“electrician near me”
Something’s wrongGoogle shows the map first. A listing with the right category, opening hours and a number to tap is the one that gets the call.
“panel upgrade austin”
A projectA page for the job, with the town in the title, that says what it involves and that you pull the permit.
“lantern electric license”
Checking you outPeople hiring an electrician check that you’re licensed. A page and a footer with the number in text answer that, and your reviews do the rest.
“commercial electrician austin”
For a businessIf you do commercial work, give it a page of its own. An office manager and a homeowner want different things from you.
The electrical website checklist
What we look at on electricians’ sites, on top of the eight areas we check on every site and the map listing.
- 1A page per job
Panel upgrades, EV chargers, generators, rewiring, lighting, inspections: one page each, for the work you want more of.
- 2Titles that start with the job
Like “Panel Upgrades in Austin, TX | Lantern Electric”: the job and the town first, the name last.
- 3HTTPS on every page
And the old http addresses sending people on to the secure ones.
- 4Your license number as text
In the footer of every page, written the way it reads on your license.
- 5A number you can tap
At the top of every page on a phone, with a line on whether you take emergency calls.
- 6Photos of your own work
Compressed, with alt text that says what was done, like “200-amp panel upgrade in a garage”.
- 7The right map category
“Electrician” as the main category, not “Electrical supply store”, with your jobs listed under Services.
- 8Electrician markup
Structured data of the type Electrician, with the same name, phone and hours as the profile.
SEO for other trades
Each page has its own made-up sample site, the problems we circled on it, and the searches that trade’s customers make.
SEO for electricians, answered straight
How much does SEO for electricians cost?
Electrician SEO is often sold as a monthly retainer. Ours starts with a free audit, and if you want us to do the fixes, we send a written price for exactly those before anything starts.
Does my license number help my SEO?
Not as a ranking signal on its own. It matters to the people reading the page: someone hiring an electrician wants to know you’re licensed, and a number they can look up does that better than a badge.
Should commercial and home work have separate pages?
If you do both, yes. A homeowner looking for an EV charger and a property manager looking for a contractor search for different things, and one page can’t answer both well.
Do you only work with businesses in Texas?
No. We look at your site from the outside, the way Google and your customers do, so where you work doesn’t matter. The sample on this page is an electrician in Austin, made up for the example.
More on the audit itself in the FAQ, or see a full sample audit.
Get a free audit of your electrical site
Send your website address. We check it on a desktop and on a phone, and send back the screenshots with every problem circled.